Superbowl Commercial

These commercials are harder to find than I thought...here is the first one I came across. This ad is not trying to sell merchandise, but rather the love of football. It makes football seem appealing to people who otherwise wouldn't really be interested in it (people who play the oboeare not generally perceived as super-jocks). It's saying "Hey look, this guy plays football AND rocks the Bach! Does it get any better?" And the way Ephraim pulls Chester out of the grocery store and says"Hey, you should play football," lends a little touch of comedy to this ad, but also shows that these players are ordinary people like you and I.